Blog

April 17, 2018

How the Restaurant Industry is Using Twitter to Take Risks, be More Human, and Blow Our Minds.

Porter Plant

Last week we looked at how social media helped turn Chipotle’s E. coli outbreak into a national PR crisis, which not only cost them millions in lost sales but also led to their stock plummeting. Today, as part of our ongoing series on the impacts of social media on the restaurant industry, I wanted to dive into some […]

Crisis management and the restaurant industry
April 10, 2018

People Don’t Forget: A Social Media Fueled Crisis in the Restaurant Industry

Porter Plant

Its hard to find an industry unaffected by the pervasiveness of social media and the restaurant/fast food industry is no exception. The evolution of the restaurant industry over the last 10-15 years in response to this new social landscape is remarkable and can be seen in everything from crisis management, marketing, and advertising to plating, […]

April 04, 2018

Time Series: NUVI’s newest groundbreaking feature.

NUVI

We often get the question, “How can our brand’s social identity have any impact on actual day-to-day business in real life?” Many people see social media as simply a place to talk about cats and post pictures of the food you eat and the mess your kids make. They don’t see any correlation between something […]

March 22, 2018

How Social Media can help you get the best out of your Content Marketing Strategy

Porter Plant

Guest post by Sahil Kakkar Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. […]

March 06, 2018

Every Brand Needs To Know What The Internet Is Saying About Them (And How It Could Lead To A Billion Dollar Loss)

NUVI

Social media has sparked an evolution in online marketing. Influencers now have the ability to promote or dismantle a brand with a single post. If a brand doesn’t know what their followers and consumers are saying about them, they can risk losing their reputation, following, and ultimately a drop in sales. With the click of […]